Released on = April 13, 2006, 5:34 am

Press Release Author = Multicultural Business Council

Industry = Small Business

Press Release Summary = The Multicultural Business Council has teamed with Cool and
Associates of Waterford, Michigan, to increase international cultural and commerce
resources.

Press Release Body = The Multicultural Business Council has teamed with Cool and
Associates of Waterford, Michigan, to increase international cultural and commerce
resources.

"Cool and Associates adds a tremendous wealth of knowledge, especially of Europe,
the Middle East, Far East, and Africa," says Rick Weaver, MBC Chief Operations
Officer. "Having them as a supporter of MBC will assist us greatly in our efforts
to organize and deliver high-quality cultural tours and to develop curriculum for
our certification programs."

The Multicultural Business Council was formed earlier this year with a vision to
connect cultures through commerce. Among the services offered by the MBC is the
certification of businesses, communities, schools, and individuals as being truly
multicultural. MBC Certification signifies a full understanding of the importance
of cultures and the need to address specific cultural needs and desires as an
employer and as a seller of goods and services.

"I am thrilled at the thought of combining the experience and talents of the
Multicultural Business Council with many international contacts and memberships in
cultural organizations I have developed throughout the world during my career", says
Joseph P. Cool, President of Cool & Associates, Inc.. "I was born/raised in the City
of Pontiac and have returned with a "mission and passion" to help those in the area
of my birth. There is a definite synergy between our organizations which will assist
individuals and companies to successfully compete in the global marketplace."

About Cool & Associates, Inc.: Cool & Associates, Inc. founded in September, 2003 is
a Waterford Township-based consulting company that specializes in assisting
individuals and small to medium size companies in their introduction/expansion into
the global marketplace using synergistic market analysis. Having worked in 54
countries throughout the world, C&A brings a unique view of the many varied cultures
that all organizations must adapt to in an effort to enter, maintain and expand in
the global marketplace. Through exposure to virtually every culture in the world,
C&A conducts educational programs, speaking engagements and business planning
functions. For more information about Cool & Associates, Inc. please visit
www.cool-associates.com

About the Multicultural Business Council: MBC is a membership organization based
near Detroit, Michigan. Its purpose is to connect cultures through commerce. The
organization offers certification programs, events, cultural trips, and other venues
to increase awareness and appreciation of the multiple cultures that make America
the great country that it is. For more information about the Multicultural Business
Council, visit www.mbc-usa.org .


Web Site = http://www.getmaximpact.com/MBC

Contact Details = Rick Weaver